adista streamlines RFP responses with cobl’s AI document platform

adista, France's leading alternative telecoms operator and expert in B2B cyber and cloud services, manages a high volume of technical documentation every day, from proposals and RFP responses to PowerPoint presentations and technical reports.

Within the pre-sales team, the project led by Frédéric L’Excellent - Regional Pre-Sales Manager and Laurie Joly - Technical Writer, the challenge was clear: how to generate, update, and harmonize hundreds of technical documents across multiple teams without losing accuracy or time.

Over the past year, adista has partnered with cobl (formerly Thinkeo) to automate and centralize its pre-sales documentation. The result: faster turnaround, consistent messaging, and stronger collaboration between four specialized teams.

As a fast-growing IT operator specializing in cloud, connectivity, communications, and cybersecurity, adista’s pre-sales team handles a constant flow of RFPs and technical documents, each requiring precise customization and coordination.

“Our main challenge was finding a tool that could keep up with the amount of writing we had to produce,” explains Laurie. “We needed something that could help us generate content efficiently, but also standardize and coordinate what we were saying across teams.”

Previously, each team used its own processes and templates, leading to duplicated effort, inconsistent formatting, and difficult maintenance.

“Keeping documents up to date was a constant struggle,” adds Frédéric. “Our old tool was hard to maintain and slow to adapt.”

The most time-consuming part? The technical RFP responses, which required gathering inputs from multiple departments, formatting them correctly, and ensuring alignment on tone and structure.

‍