Open leverages AI to create its commercial proposals using cobl’s AI document platform.
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50% time reduction in proposal production
50% time reduction in proposal production
Standardized quality
Standardized quality
Human expertise refocused on what matters most
Human expertise refocused on what matters most
Open's story
Learn more about Open
Open is a trusted ESN partner and an industrial player in innovation, supporting major private and public organizations in their IT & Digital transformation in order to increase their competitiveness.
Some public-sector contracts for which Open is a holder require the production of commercial proposals following a strict formal framework, meeting specific requirements and SLAs. To meet these expectations while reducing repetitive workload, Open chose to collaborate with cobl (formerly Thinkeo) to accelerate the production of commercial proposals and thus ensure consistent, high-quality documentation.
Under the responsibility of Thierry Wawrzyniak, Engagement Executive at Open, within the governance unit for major public-sector contracts, the collaboration began with a clear objective: produce faster, with minimal manual effort, while preserving human expertise.
Repetitive documents and strict formal requirements
Discover the challenge
In the market overseen by Thierry, the same types of documents must be generated regularly, with rigorous formatting and consistent quality.
"We always have the same formal framework, the same documents to produce,” explains Thierry. “The content varies depending on the subject, but the expectations remain the same: a precise, complete, and flawless format.” These documents are essential to ensuring Open’s commitments to its clients.
The team needed to:
- produce documents quickly,
- maintain a consistent structure,
- reduce repetitive formatting and rewriting work,
- allow engineers to focus on analysis and context.
Integrating AI into its processes and relying on cobl to quickly generate documents
During the search for a solution, two priorities emerged: speed and reduced human intervention. cobl stood out thanks to its no-code approach, requiring no development skills. This simplicity enabled rapid deployment and immediate adoption by the team.
Generating commercial proposals for public-sector projects
5–10 days per doc
5–10 days per doc
5–10 days per doc
5–10 days per doc
Today, we use cobl to generate the commercial proposals required as part of responses to public tenders. These proposals cover different scenarios across the AMOE lifecycle:
- design phases,
- full build phases,
- TMA activities.
“The solution adapts to the context,” specifies Thierry. “In addition to structuring the document, cobl provides a critical analysis of the input elements, helping engineers validate the relevance of their choices.”

Faster production, improved quality with reinforced consistency

The benefits are already visible.
A significant time gain
“We usually spend two to three hours producing a proposal from scratch. With AI, we get a version in just a few minutes, and the rest is contextualization, which remains manual and focused on the value delivered by the Sales and Delivery teams. Within one hour, the document can be produced.”
This represents a 50% reduction in production time.
Standardized quality
Open receives content from multiple sales teams, often heterogeneous.
“Quality is a real issue. AI smooths it upward.”
The AI also provides critical feedback on the choices provided as input.
Human expertise refocused on what matters most
“All the heavy work of formatting and synthesis is done by AI. Engineers then adapt the document to the context.”
Extending the collaboration to other teams
Open aims to continue structuring and expanding the use of cobl across other markets and teams, with the goal of deploying a unified document workflow based on centralized, reusable content aligned with client expectations.
Throughout the collaboration, cobl remains aligned with Open’s operational reality: producing precise, compliant, and high-quality documentation while maintaining expert control at every step.
From manual pain to measurable gains
See the difference before and after adopting cobl’s AI agents.
Before
After
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