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How adista answers RFPs 3x faster with 4 teams aligned

35 users across 4 departments now use the same workflow

3x less time per RFP

90% ready to send, 10% client-specific

adista’s story

Learn more about adista

adista, France's leading alternative telecoms operator and expert in B2B cyber and cloud services, manages a high volume of technical documentation every day, from proposals and RFP responses to PowerPoint presentations and technical reports. Behind each of them, a deal: an account to win, a contract to renew, a client to keep.

Within the pre-sales team, the project led by Frédéric L’Excellent - Regional Pre-Sales Manager and Laurie Joly - Technical Writer, the challenge was clear: how to generate, update, and harmonize hundreds of technical documents across multiple teams without losing accuracy or time.

Over the past year, adista has partnered with Cobl (formerly Thinkeo) to automate and centralize its pre-sales documentation. The result: faster turnaround, consistent messaging, and stronger collaboration between 4 specialized teams.

Too many documents, too much time spent

Discover the challenge

As a fast-growing IT operator specializing in cloud, connectivity, communications, and cybersecurity, adista’s pre-sales team handles a constant flow of RFPs and technical documents, each requiring precise customization and coordination.

“Our main challenge was finding a tool that could keep up with the amount of writing we had to produce,” explains Laurie. “We needed something that could help us generate content efficiently, but also standardize and coordinate what we were saying across teams.”

Previously, each team used its own processes and templates, leading to duplicated effort, inconsistent formatting, and difficult maintenance.

“Keeping documents up to date was a constant struggle,” adds Frédéric. “Our old tool was hard to maintain and slow to adapt.”

The most time-consuming part? The technical RFP responses, which required gathering inputs from multiple departments, formatting them correctly, and ensuring alignment on tone and structure.

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Choosing Cobl for its no-code flexibility

adista had already worked with Cobl’s team (then Thinkeo) on earlier projects, but decided to revisit the collaboration when the product evolved.

“Every time we use the platform, new ideas come up. There are so many possibilities, from RFP analysis to automated budgets or reports. It’s not just about writing; it’s about freeing time for higher-value work.”

Frédéric L’Excellent

Regional Pre-Sales Manager

One way to answer, across 4 departments

Our expectations and reason for collaboration

Cobl’s no-code platform enabled adista’s pre-sales team to build their own applications for RFP responses and technical memos, as well as explore new use cases like automated PowerPoint generation.

“We now have 35 active users across four areas of expertise,” explains Frédéric. “The training sessions brought everyone together to rethink how we respond to RFPs and agree on a common structure.”

By unifying best practices and templates across teams, Cobl helped standardize adista’s pre-sales approach, aligning messaging while preserving flexibility for each domain. The client now hears one adista, whichever team answers.

3x faster, and more cohesion

The collaboration between Cobl and adista produced measurable outcomes:

“We can now generate a 150- to 200-page document in less than five minutes,” says Frédéric. “It’s about 90% accurate and ready to use. The rest is fine-tuning client-specific details that require human input.”

The platform didn’t just accelerate production, it helped the pre-sales team rethink how they collaborate.

“The project created real cohesion,” Laurie notes. “It brought the teams together around a shared way of writing and responding.”

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Your next deal is already moving.

Cobl keeps every deal moving, from first call to signature: the recap, the proposal, the RFP response, the committee deck, ready when the deal needs them and built on your own rules.

See Cobl in action