Sales proposals & RFP responses that match the conversation and convince.
Every SaaS deal comes down to a document read without you, a sales proposal, an RFP response, a deck for the board. Cobl builds each one from your actual deal - CRM data, call notes, past wins, so it wins the room on its own.
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Why deal documents are hard to get right
The document doesn't match the conversation.
Your deal lives in five places. The document starts from none of them.
60–80% of the content already exists. Finding it is the problem.
Quality depends on who wrote it.
Generic AI generates text. It doesn't know your deal.
One deal. Every document. Built to win.
Every problem above comes back to the same thing: the document isn't built from your deal, your past wins, or your standard. Cobl fixes that in four steps.
Connect your deal & your tools
Connect your CRM and paste in your call notes or discovery transcript. The context scattered across your CRM, Drive, and email lands in one place, so every document starts from what was actually discussed, not from a blank template.
Bring your winning content
Upload your past proposals, RFP responses, case studies, and pricing structures. Cobl indexes what's worked before, so the 60–80% you'd normally hunt for and copy-paste is retrieved and assembled automatically, in your brand and your voice.
Generate the document the deal needs
A sales proposal at the decision stage. An RFP response in the buyer's required structure. A deck your champion can present to the board. Each one account-specific - the prospect's situation, your solution mapped to it, scope, timeline, and an ROI narrative framed for the economic buyer.
Validate, refine, and send
Review and edit inline; managers validate before anything goes out, so quality stays at your standard no matter who drafted it. Export as PDF or fully editable Word or PowerPoint
What better deal documents actually change
Hear it from CBTW themselves
“Cobl stood out because it’s designed for documents that follow an internal grammar: RFPs, technical memos, HR templates, reports. It helps generate complex content while keeping full control at every stage.”
Daoud Chami
Data Science & AI Manager
FAQs
Quick answers to help you get started with cobl
On Cobl's free plan, you get around 5 documents free per month, no credit card required, enough to run Cobl on real deals in your pipeline.
Generic AI tools often generate text without knowing your deal, your past wins, or your pricing rules. Cobl is proposal management SaaS built from your business content, so the output is a sendable, on-brand document, not a draft to rebuild.
Yes. SaaS deals involve sales, presales, and management, and Cobl is built for that workflow: contributors work on their sections, and managers review and validate before anything goes out, so quality stays consistent no matter who drafted it. You can also invite as many teammates to your workspace on our Pro plan.
Most RFP content is 60–80% reusable across bids. Cobl retrieves your best past answers, adapts them to the new bid's context and required structure, and assembles all the documents needed for the response.
Yes, Cobl integrates with many CRM platforms, including HubSpot and Salesforce. Sign up to our platform to discover all of our CRM integrations.
SaaS proposal software generates and manages the documents that carry a software deal - sales proposals, RFP responses, and decks, pulling context from your CRM, reusing content from past wins, and producing branded, account-specific output. Cobl goes further: it builds each document from your actual deal data.
Every proposal and RFP response, built to win.
Every document your deal needs built from the actual deal.
