Sales has never been just about closing deals. It's about understanding people, solving problems, building trust and helping customers make the right decisions.

But somewhere along the way, selling became increasingly complex. More tools, more data, more stakeholders, more administrative work.

We started Cobl to change that.

Our mission is to give every salesperson an AI assistant that understands their deals, handles the work behind them and helps them win more.

01 · Our story

It started with a problem our founder knew too well.

Before founding Cobl, Damien worked at ServiceNow, managing complex enterprise deals.

Every opportunity involved multiple stakeholders, technical requirements, internal expertise and countless documents. Winning required understanding the customer’s needs and bringing together the right information from across the company.

But that information was everywhere: buried in emails, CRM records, presentations, documents and conversations. Preparing a proposal or answering an RFP meant spending hours finding, checking and connecting information that already existed somewhere.

The knowledge was there. Making it useful was the hard part.

Damien experienced firsthand how much time sales teams spent organizing the work around a deal instead of moving it forward. And he knew there had to be a better way.

The Cobl team working together around a table

02 · Where it all began

From Thinkeo to our first breakthrough

That frustration became Thinkeo, the company that would eventually become Cobl.

We started with one of the most demanding parts of enterprise sales: producing complex commercial documents. RFP responses, technical proposals, questionnaires and presentations all require the same thing: connecting customer needs with company knowledge to deliver accurate, tailored answers.

We built AI technology to make that possible. What started as an ambitious idea grew into a platform trusted by major organizations, including Randstad, Econocom, Free and Vinci.

Two members of the Cobl team in discussion

5,000

users

€6M

raised from Eurazeo and Supercapital

Trusted

by leading enterprises including Randstad, Econocom, Free and Vinci

But as we worked alongside our customers, we realized something important. We weren’t solving the whole problem. We were solving one part of it.

03 · The turning point

The document was never the real problem.

Building great commercial documents taught us how complex selling really works.

A proposal isn’t just a document. It’s the result of understanding a customer, aligning internal expertise, addressing objections and preparing the next decision.

The same information needed to write a great proposal is also needed to prepare meetings, identify opportunities, coordinate stakeholders and keep a deal moving. And yet, salespeople were still rebuilding that context every time they switched tasks or tools.

Proposals, RFP responses, calls and meetings all connect to the deal: the real work is the deal around the document.

That’s when our ambition changed: why stop at generating documents when we could help salespeople move the entire deal forward? Thinkeo became Cobl. Not just a new name. A bigger mission.

04 · What we’re building

Meet Cobl. Your AI sales assistant for complex deals.

We’re building Cobl around a simple idea: your AI should know your deals as well as you do, and help you do the work that moves them forward. From understanding an account to preparing meetings, producing proposals, coordinating stakeholders and identifying the next best action, Cobl brings the work together in one place.

You own the relationship. Cobl helps you move the deal forward.

Cobl product experience: next moves, call notes, buyer engagement and account priorities

Explore what Cobl can do

05 · Our vision

Better selling. Less busywork.

That’s the future we’re building: more relevant conversations, better buying experiences and more deals won without more work.

Better decisions, not more activity.

We believe the future of sales isn't about sending more emails, producing more documents or filling more dashboards. It's about making better decisions and taking the right actions at the right time.

The right work, ready before you need it.

Imagine a world where salespeople know which accounts deserve attention, understand what matters to each buyer and have the right work prepared before they need it.

Knowledge that flows across teams.

Where opportunities don't stall because someone missed an email, a commitment or an important signal.

Conversations that actually help buyers.

Customers receive fewer irrelevant pitches and more conversations that actually help them.

06 · Meet the people behind Cobl

Built by people who believe sales can be better.

We’re a team of builders, engineers, product thinkers and go-to-market specialists working to make AI genuinely useful in complex sales. We combine firsthand sales experience with deep expertise in AI and product development.

Get to know Cobl

We believe sales should be about selling.Not managingcomplexity.