Gong

What is Gong?

Gong is a revenue intelligence platform that records, transcribes and analyses sales calls. Sales teams use it to review conversations, coach reps, track deal risk and understand what buyers are really asking for across a pipeline.

Gong captures the most valuable input a proposal can have, which is the buyer describing their own problem in their own words. But that input usually stays inside the call review. When the proposal gets written, the rep works from memory or a rushed set of notes, and the specifics that would have won the deal never make it into the document.

The gap between Gong calls and your sales documents

Call insight never reaches the document

The buyer explains their constraint on the call, then the proposal describes a generic solution.

Reps rewatch calls to write proposals

Hours go into scrubbing recordings for the three details that actually matter.

Objections get answered twice, or not at all

Concerns raised on the call are handled verbally and then missing from the written response.

Language drifts away from the buyer's

Documents use internal vocabulary instead of the words the prospect used to describe the problem.

Multi-threaded deals lose their thread

Different reps hear different things across several calls and nobody consolidates it before writing.

No feedback loop between call and outcome

You can see which calls went well but not which proposals reflected them.

What Cobl does with your Gong calls

Transcript context pull

Cobl reads the Gong call transcript and uses it as source material for the document.

Buyer language preserved

Requirements and objections come through in the words the prospect used, not internal shorthand.

Objection handling built in

Concerns raised on the call are surfaced and addressed directly in the proposal or RFP response.

Multi-call consolidation

Cobl works across several calls on the same deal so nothing raised early gets dropped later.

From call to draft in minutes

Generate a first draft straight after the discovery call while the detail is still fresh.

Consistent structure across reps

Every document follows the same format and brand standard regardless of who ran the call.

Frequently asked questions

Does Cobl integrate with Gong?

Yes. Cobl connects to Gong so sales teams can generate proposals and RFP responses using call recordings and transcripts as context.

What Gong data does Cobl use?

Cobl uses call transcripts and call metadata linked to the deal. It does not need access to coaching scores or rep performance data.

Can Cobl use more than one call per deal?

Yes. Cobl can consolidate context across multiple calls on the same opportunity.

Does Cobl store our call recordings?

No. Cobl reads the transcript context needed to generate the document and does not hold a copy of the recording.

Can I combine Gong with our CRM?

Yes. Gong context works alongside CRM data from HubSpot, Salesforce or Pipedrive so documents draw on both the conversation and the deal record.