Apollo

What is Apollo?

Apollo is a sales intelligence and engagement platform. Teams use it to find contacts and accounts, enrich them with firmographic data, run email and call sequences, and track engagement. For many teams it is both the prospecting database and the first pipeline stage.

Apollo knows a lot about the account before the first call: size, industry, technology, the people involved, the message that got a reply. That knowledge is the start of the deal. It rarely reaches the recap or the proposal, which get written as if the account were unknown.

The gap between Apollo and your deals

Enrichment data stops at the contact card

Industry, headcount and tech stack are in Apollo and the proposal describes a generic company.

The reply is the brief and it stays in the sequence

The prospect explains the need in their answer. The deal moves on without it.

Positive replies wait for a next step

Interest is created in minutes and the follow-up document takes days.

Handover to the CRM loses context

The account moves to the pipeline and the angle that worked stays behind.

Every first proposal starts from a template

Reps retype what Apollo and the prospect already told them.

No line from sequence to signed deal

You see reply rates, not which replies became proposals and which proposals closed.

What Cobl does with your Apollo data

Account data as deal context

Firmographics, contacts and engagement from Apollo inform the recap and the proposal.

A reply opens a deal

A positive answer creates a deal workspace in Cobl with the conversation and the account attached.

Same-day follow-up

Cobl proposes the next action after the reply and drafts it: recap, short proposal, case study.

From outbound to full proposal

The same workspace carries the deal from first reply to a structured proposal or RFP response.

Sequence context kept on the deal

The message and the angle that got the reply stay visible through the deal.

Consistent structure across reps

Every document follows one brand standard, whoever ran the sequence.

Frequently asked questions

Does Cobl integrate with Apollo?

Yes. Cobl connects to Apollo so account data and sequence replies can open a deal and feed its documents.

What Apollo data does Cobl access?

Only the accounts, contacts and replies you connect to a deal. Cobl does not read your whole database by default.

Does this work if Apollo is our CRM?

Yes. If your pipeline lives in Apollo, Cobl runs each opportunity from there.

Can Cobl send the follow-up from Apollo?

Cobl prepares the follow-up in the deal workspace. You review it and send it through Apollo, Gmail or Outlook.

Can I combine Apollo with call data?

Yes. Apollo context works alongside call transcripts from Gong, Fireflies, Zoom or Google Meet.