How Randstad turns client requests into won mandates, 88% faster

We turned to cobl because we needed an integrated, powerful, and flexible solution that went beyond traditional word-processing tools. We were looking for a partner capable of co-creating a tool that would fit seamlessly into our consultants’ workflows.

Our vision was to provide our consultants with a job posting writing assistant that would automate structure and inclusivity, based on a simple set of questions about the role and the company. We imagined that Cobl (then Thinkeo) could transform this manual process into a smooth and guided experience, guaranteeing a high-quality and inclusive result.

The use of multiple AI systems:

Choosing cobl, as a platform that enables multiple AI systems to work together within a single application, was absolutely strategic. For our use case, it was not just about generating text (a single AI). We needed:

1. Client data analysis (AI 1): To structure the posting and identify keywords.
2. Specific content generation (AI 2): To write the body of the posting with the appropriate level of detail.
3. Tone review and adjustment (AI 3): To ensure that the final result matched the selected tone (formal, casual, professional, etc.) and incorporated neutral and inclusive language.

This multi-AI approach, orchestrated by the cobl platform, enabled us to design a tool that is simple to use on the surface, but extremely sophisticated behind the scenes, capable of closely matching the needs of the end client while ensuring our objective of inclusivity.

Cobl enabled us to bring our vision to life by co-developing this tool, which is now fully used by our consultants. The tool generates a complete job posting that is ready to be published.

The benefits we see today are both quantifiable and qualitative, proving that we have achieved our three strategic objectives:

Objective: Save time

We observed a spectacular time gain. Our consultants went from an average of 25 minutes per posting to just 3 minutes. This represents a time saving of over 88% on this recurring task. In practice, the posting goes live within the hour, while the request is still hot: Randstad is in front of the candidates before the competing agencies have drafted their first line.

Objective: Boost SEO and quality

The quality and optimization of postings (SEO, inclusivity) had a direct effect on our results:

• Increase in the number of applications: +17% applications received overall. More applications means more mandates filled, and filled faster.
• Sourcing efficiency: We observe a higher conversion rate on certain external distribution channels.

Objective: Improve quality and personalization

A user questionnaire confirmed the perceived internal value: our consultants particularly appreciate the smoothness of the writing journey, the relevance of the proposed content, and of course, the time savings.

After three years of success, we are approaching the next phase of our journey by building on the excellent foundation we have established. Three years of mandates won this way have made speed and quality Randstad’s signature. Our expectations focus on how to keep this edge over the agencies competing on the same requests:

Continuity of quality and innovation: We want our collaboration to continue in a spirit of ongoing innovation. We expect regular reflections on technological developments (particularly in AI) to ensure that the tools provided to our consultants remain at the forefront of efficiency and relevance.

Strategic alignment: Finally, our main expectation is to maintain this strategic alignment and spirit of co-construction, which have been the keys to this success. The goal is to ensure that our internal tools continue to evolve in line with our constantly changing business needs.