Stakeholder Messaging

Name the deal and the people in the form below. Cobl adapts your arguments, proof and request to what each stakeholder cares about.

Stakeholder messaging

Adapt your message to each person in the committee.

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Offer deck (opt.); Case studies (opt.)

Which deal and stakeholders is the messaging for?

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What does each stakeholder care about in this deal?

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Get the priorities of each person, with sources.

Adapt our pitch for the CFO and the COO.

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Receive one message per role, with the right proof.

What should I ask each of them?

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Get one clear request per stakeholder.

Turn this into one slide per stakeholder.

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Receive the messaging as text, slides or an A4 page.

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One message per stakeholder, built on what they care about

<!doctype html><html><head><meta charset="utf-8"><link href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&display=swap" rel="stylesheet"><style>html,body{margin:0;height:100%;overflow:hidden;background:transparent;font-family:Inter,system-ui,sans-serif;-webkit-font-smoothing:antialiased;color:#181818}.c{position:absolute;inset:0;display:flex;align-items:center;justify-content:center}.serif{font-family:'STK Bureau Serif Variable Complete',Georgia,'Times New Roman',serif}.mono{font-family:ui-monospace,'SF Mono',Menlo,monospace}.pf{width:280px;box-sizing:border-box;background:#fff;border-radius:14px;padding:15px 18px 16px;box-shadow:0 6px 20px -6px rgba(23,23,23,.10)}.hd{display:flex;align-items:center;gap:10px}.av{width:28px;height:28px;border-radius:99px;display:flex;align-items:center;justify-content:center;font-size:11px;font-weight:600;background:#ffe9d9;color:#c2410c;flex:none}.nm{font-size:14px;font-weight:500}.nm span{color:#767473;font-weight:400}.g{font-size:18px;line-height:1.25;margin-top:12px}.g .h{background:linear-gradient(#9eff78,#9eff78) 0 0/100% 100% no-repeat;padding:0 3px;animation:hl 5s ease-in-out infinite}@keyframes hl{0%,18%{background-size:0% 100%}40%,92%{background-size:100% 100%}100%{background-size:0% 100%}}@media (prefers-reduced-motion:reduce){*,*:after{animation:none!important}}</style></head><body><div class="c"><div class="pf"><div class="hd"><span class="av">TR</span><span class="nm">Tom R. <span>CFO · goal for 2027</span></span></div><div class="g serif"><span class="h">Cut handling costs by 15%</span></div></div></div></body></html>

Know their goals

The professional priorities of each person in the committee.

<!doctype html><html><head><meta charset="utf-8"><link href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&display=swap" rel="stylesheet"><style>html,body{margin:0;height:100%;overflow:hidden;background:transparent;font-family:Inter,system-ui,sans-serif;-webkit-font-smoothing:antialiased;color:#181818}.c{position:absolute;inset:0;display:flex;align-items:center;justify-content:center}.serif{font-family:'STK Bureau Serif Variable Complete',Georgia,'Times New Roman',serif}.mono{font-family:ui-monospace,'SF Mono',Menlo,monospace}.sl{position:relative;width:270px;height:152px;box-sizing:border-box;background:#fff;border-radius:6px;padding:18px 20px 16px 30px;box-shadow:0 6px 20px -6px rgba(23,23,23,.10);overflow:hidden}.sl:before{content:"";position:absolute;left:0;top:0;bottom:0;width:10px;background:#0f4c5c}.k{font-size:8.5px;letter-spacing:.12em;text-transform:uppercase;color:#0f4c5c;font-weight:600}.t{font-size:16px;margin-top:6px}.n{font-size:40px;line-height:1;margin-top:12px;color:#0f4c5c}.f{position:absolute;right:16px;bottom:12px;font-size:8.5px;color:#a6a4a2}.cnt{--n:18;counter-reset:n var(--n);animation:c18 5s ease-out infinite;font-variant-numeric:tabular-nums}.cnt:after{content:counter(n)}@keyframes c18{0%,15%{--n:0}55%,100%{--n:18}}@property --n{syntax:'<integer>';inherits:false;initial-value:0}@media (prefers-reduced-motion:reduce){*,*:after{animation:none!important}}</style></head><body><div class="c"><div class="sl"><div class="k">For Tom R. · CFO</div><div class="t serif">Cost per pallet, year 1</div><div class="n serif">−<span class="cnt"></span>%</div><span class="f">3 / 8</span></div></div></body></html>

Adapt the argument

The right benefit, proof and tone for each role.

<!doctype html><html><head><meta charset="utf-8"><link href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&display=swap" rel="stylesheet"><style>html,body{margin:0;height:100%;overflow:hidden;background:transparent;font-family:Inter,system-ui,sans-serif;-webkit-font-smoothing:antialiased;color:#181818}.c{position:absolute;inset:0;display:flex;align-items:center;justify-content:center}.serif{font-family:'STK Bureau Serif Variable Complete',Georgia,'Times New Roman',serif}.mono{font-family:ui-monospace,'SF Mono',Menlo,monospace}.a{width:300px;box-sizing:border-box;background:#fff;border-radius:14px;padding:16px 20px;font-size:16px;line-height:1.5;box-shadow:0 6px 20px -6px rgba(23,23,23,.10)}.a .h{padding:0 2px;margin-left:-2px;white-space:nowrap;background:linear-gradient(#9eff78,#9eff78) 0 0/100% 100% no-repeat;animation:hl 5s ease-in-out infinite}@keyframes hl{0%,18%{background-size:0% 100%}40%,92%{background-size:100% 100%}100%{background-size:0% 100%}}@media (prefers-reduced-motion:reduce){*,*:after{animation:none!important}}</style></head><body><div class="c"><div class="a serif">Ask Tom R. to<br><span class="h">approve the €180k budget</span>.</div></div></body></html>

Ask for the right thing

One clear request per stakeholder, to move the decision.