Sales Battlecard

Name the competitor and the deal in the form below. Cobl compares you on the buyer's own criteria and prepares the arguments and proof to win.

Competitive battlecard

Compare alternatives on this deal's criteria.

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Competitive intel (opt.)

Which competitor and deal do you want to compare?

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Compare us with this competitor on this deal.

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Get a clear comparison on the buyer's own criteria.

Where are we stronger?

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See your strengths with the proof for each.

What will they say against us?

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Get their likely arguments and your answers.

Make a one-page battlecard.

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Receive a battlecard as A4, slides or Excel.

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Win against the competitor on this deal's criteria

<!doctype html><html><head><meta charset="utf-8"><link href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&display=swap" rel="stylesheet"><style>html,body{margin:0;height:100%;overflow:hidden;background:transparent;font-family:Inter,system-ui,sans-serif;-webkit-font-smoothing:antialiased;color:#181818}.c{position:absolute;inset:0;display:flex;align-items:center;justify-content:center}.serif{font-family:'STK Bureau Serif Variable Complete',Georgia,'Times New Roman',serif}.mono{font-family:ui-monospace,'SF Mono',Menlo,monospace}.sh{width:300px;background:#fff;border-radius:10px;overflow:hidden;box-shadow:inset 0 0 0 1px #e8e7e6,0 6px 20px -6px rgba(23,23,23,.10);font-size:12.5px}.bar{display:flex;align-items:center;gap:8px;padding:9px 12px;border-bottom:1px solid #e8e7e6;font-weight:600;white-space:nowrap}.ft{font-size:9px;font-weight:700;padding:3px 5px;border-radius:4px;background:#dcf5e4;color:#137a41}.r{display:grid;grid-template-columns:26px 1fr 64px;border-bottom:1px solid #efeeed}.r:last-child{border-bottom:0}.r>div{padding:10px 9px;border-left:1px solid #efeeed;white-space:nowrap}.r>div:first-child{border-left:0;color:#a6a4a2;text-align:center;background:#fafafa}.v{text-align:right;font-variant-numeric:tabular-nums}.ok{background:#ecfde3;color:#137a41;font-weight:600;animation:cellOk 5s infinite}@keyframes cellOk{0%,25%{background:#fff;color:#181818}40%,92%{background:#ecfde3;color:#137a41}100%{background:#fff;color:#181818}}@media (prefers-reduced-motion:reduce){*,*:after{animation:none!important}}</style></head><body><div class="c"><div class="sh"><div class="bar"><span class="ft">XLSX</span>Battlecard-Helix.xlsx</div><div class="r"><div>1</div><div>24/7 port support</div><div class="v ok">35%</div></div><div class="r"><div>2</div><div>Cost over 3 years</div><div class="v">25%</div></div></div></div></body></html>

The buyer's criteria

The comparison uses what matters in this deal, not a generic grid.

<!doctype html><html><head><meta charset="utf-8"><link href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&display=swap" rel="stylesheet"><style>html,body{margin:0;height:100%;overflow:hidden;background:transparent;font-family:Inter,system-ui,sans-serif;-webkit-font-smoothing:antialiased;color:#181818}.c{position:absolute;inset:0;display:flex;align-items:center;justify-content:center}.serif{font-family:'STK Bureau Serif Variable Complete',Georgia,'Times New Roman',serif}.mono{font-family:ui-monospace,'SF Mono',Menlo,monospace}.r{display:flex;align-items:center;justify-content:space-between;gap:10px;width:300px;box-sizing:border-box;background:rgba(23,23,23,.94);color:#fff;border-radius:14px;padding:16px 18px;box-shadow:0 14px 36px -8px rgba(0,0,0,.25)}.r .t{font-size:11.5px;color:rgba(255,255,255,.6);white-space:nowrap}.r .n{font-size:28px;line-height:1.1;margin-top:4px;white-space:nowrap}.p{background:#9eff78;color:#181818;border-radius:99px;padding:4px 10px;font-size:13px;font-weight:600;white-space:nowrap}.p{animation:pop 5s infinite}@keyframes pop{0%,24%{opacity:0;transform:scale(.6)}32%{opacity:1;transform:scale(1.08)}38%,92%{opacity:1;transform:scale(1)}100%{opacity:0;transform:scale(1)}}@media (prefers-reduced-motion:reduce){*,*:after{animation:none!important}}</style></head><body><div class="c"><div class="r"><div><div class="t">Proof · Calder Freight, 2025</div><div class="n serif">99.9% uptime</div></div><span class="p">Reference</span></div></div></body></html>

Proof, not claims

Each strength comes with a reference, a figure or a source.

<!doctype html><html><head><meta charset="utf-8"><link href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&display=swap" rel="stylesheet"><style>html,body{margin:0;height:100%;overflow:hidden;background:transparent;font-family:Inter,system-ui,sans-serif;-webkit-font-smoothing:antialiased;color:#181818}.c{position:absolute;inset:0;display:flex;align-items:center;justify-content:center}.serif{font-family:'STK Bureau Serif Variable Complete',Georgia,'Times New Roman',serif}.mono{font-family:ui-monospace,'SF Mono',Menlo,monospace}.pg{background:#fff;width:270px;box-sizing:border-box;padding:24px 30px 28px;box-shadow:0 6px 20px -6px rgba(23,23,23,.10);border-radius:4px}.k{font-size:8.5px;letter-spacing:.12em;color:#767473;text-transform:uppercase;border-bottom:1px solid #181818;padding-bottom:6px;display:flex;justify-content:space-between}.ti{font-size:24px;line-height:1.15;margin-top:18px}.s{font-size:12px;color:#545352;margin-top:10px;white-space:nowrap}.s b{color:#181818;font-weight:600}.s{animation:typeX 5s infinite}@keyframes typeX{0%,12%{clip-path:inset(0 100% 0 0);animation-timing-function:steps(24,end)}44%,92%{clip-path:inset(0 0 0 0);opacity:1}100%{clip-path:inset(0 0 0 0);opacity:0}}@media (prefers-reduced-motion:reduce){*,*:after{animation:none!important}}</style></head><body><div class="c"><div class="pg"><div class="k"><span>Traps</span><span>Page 1 / 1</span></div><div class="ti serif">“They’re cheaper.”</div><div class="s"><b>Answer:</b> compare the 3-year cost.</div></div></div></body></html>

Ready for the call

Arguments and answers to traps, on one page.