folk

What is folk?

folk is a lightweight CRM built around relationships rather than heavy pipeline machinery. Consultants, agencies and small revenue teams use it to keep contacts, companies and deals organised, enrich records, and run outreach without the administrative weight of an enterprise CRM.

folk works because it stays close to how relationship-led selling actually happens. The limitation shows up at the proposal. The relationship is tracked carefully, then the document that closes it gets written from a blank page every single time.

The gap between folk and your sales documents

Relationship context does not reach the proposal

Everything you know about the client sits in folk while the document starts empty.

Consultants write their own proposals

There is no bid team. The person delivering the work is the person drafting at 9pm.

Contact and company data gets retyped

Names, roles and company details are copied by hand into every document.

Each proposal starts from the last one

Duplicating an old file and editing it is how most small teams work, and it carries mistakes forward.

Good answers are not reusable

A strong methodology section written once is rewritten from memory the next time.

Volume caps out fast

When writing is manual, the number of proposals you can send is limited by hours, not demand.

What Cobl does with your folk data

Contact and company context

Cobl reads the people, companies and deal records in folk and builds the document around them.

A draft instead of a blank page

Generate a first version in minutes, then spend your time on the parts that need judgement.

Your past work as source material

Previous proposals and case studies become a library the next draft is built from.

Consistent output without a template rebuild

Every document follows one structure and brand standard.

Proposals and RFP responses

Short commercial proposals and longer structured responses use the same workflow.

Send-ready formats

Export as PDF, Word or PowerPoint.

Frequently asked questions

Does Cobl integrate with folk?

Yes. Cobl connects to folk so you can generate proposals and RFP responses using your contact and deal data.

What folk data does Cobl use?

Contact, company and deal records, including custom fields you have added.

Is Cobl worth it for a solo consultant?

Yes. Independent consultants and small teams gain the most, because proposal writing competes directly with billable time.

Can Cobl match how I already write?

Yes. Cobl draws on your existing proposals, so output follows your structure and tone rather than a generic template.

Do I stay in control of the document?

Yes. Cobl produces a draft you review and edit before sending.