Know which accounts to work and why now. Cobl reads the signals and gets you the meeting with the right person.
Know what is proven, what is missing and who really decides, after every meeting and email.
Give each stakeholder a reason to say yes. Cobl builds the argument, the proof and the documents your champion can share.
Know what to do next on every deal. Cobl watches each deal and plans the path to signature with the buyer.
Cobl x Dovetail integration
Cobl reads Dovetail insights on your customers and market, and uses them to sharpen the argument and the proof for each buyer.
What is Dovetail?
Dovetail is a customer insights platform. Research, product and marketing teams use it to store interviews, transcripts, survey responses and support feedback, tag and analyze them, and publish insights the rest of the company can use. It becomes the organization's memory of what customers said and why they buy.
What Cobl catches in Dovetail
Cobl watches Dovetail for the events that matter to your accounts and deals:
- A new insight is published on a problem your buyers share.
- An interview from a customer account is tagged.
- A theme recurs across interviews in one segment.
What Cobl understands from it
Cobl uses customer research as proof. It links interviews to accounts and themes to segments. An insight that matches a buyer's pain is a stronger argument than a generic claim.
What Cobl prepares for you
- A customer quote or insight suggested for the right deal.
- Arguments by role, based on what similar buyers said.
- Account notes from interviews with that customer.
How the Dovetail integration works
Connect Dovetail to Cobl. Cobl matches each item to the right account and reads it next to the account's open deals and history.
Frequently asked questions
Does Cobl integrate with Dovetail?
Yes. Connect Dovetail to Cobl and it becomes one of the sources Cobl watches for your accounts and deals. When something changes, Cobl works out what it means and prepares the next step.
What Dovetail data does Cobl read?
Projects, insights, highlights and tags you share with Cobl. More on how data is handled sits on the security page.
What does Cobl do with what it finds in Dovetail?
Cobl links each fact to the right account and deal and prepares the next step. It reads Dovetail and does not change anything in it.
Which tools work with Dovetail in Cobl?
Cobl reads Dovetail together with your other sources, such as Notion, Slack and HubSpot. A fact from one tool is checked against the others, so each step starts from the full picture.
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