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Cobl x People Data Labs integration

Cobl uses People Data Labs to keep contact and company records current, catch job changes and find the right person to contact.

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What is People Data Labs?

People Data Labs is a B2B data provider. Teams use its APIs to enrich people and companies with job titles, work history, skills, company size, industry and location, and to search large datasets for the profiles they need. Sales, recruiting and data teams build it into their own tools rather than using a front-end application.

What Cobl catches in People Data Labs

Cobl watches People Data Labs for the events that matter to your accounts and deals:

  • A contact's title or company changes.
  • A new person matching your buyer profile appears at an account.
  • A company's size or industry data changes.

What Cobl understands from it

Cobl uses fresh data to keep the map of each account right. A contact who moved is a lost link on one side and a warm one on the other. The right title at the right account is a better first contact.

What Cobl prepares for you

  • A suggestion of 2 or 3 people to contact, with the reason for each.
  • An updated contact record.
  • A message to known contacts who changed job.

How the People Data Labs integration works

Connect People Data Labs to Cobl. Cobl uses it to follow the accounts and contacts in your territory. Accounts with a high priority are checked more often than quiet ones. Each fact is dated and sourced.

Frequently asked questions

Does Cobl integrate with People Data Labs?

Yes. Connect People Data Labs to Cobl and it becomes one of the sources Cobl watches for your accounts and deals. When something changes, Cobl works out what it means and prepares the next step.

What People Data Labs data does Cobl read?

Person and company records matched to your accounts and contacts. More on how data is handled sits on the security page.

What does Cobl do with what it finds in People Data Labs?

Cobl links each fact to the right account and deal and prepares the next step. It reads People Data Labs and does not change anything in it.

Which tools work with People Data Labs in Cobl?

Cobl reads People Data Labs together with your other sources, such as HubSpot, Salesforce and Apollo. A fact from one tool is checked against the others, so each step starts from the full picture.