Proposal

use-case

Web page

format

SEO

industry

Marketing

industry

Modern

design

SEO proposal template

A free SEO proposal template for agencies and freelancers, built the way clients compare proposals side by side: their numbers first, then scope, reporting and price. Add your website and Cobl rebuilds it with your brand, your results and your prices.

Try it out

Make this template yours

Turn this template into a real document for your company. Cobl adapts the content, branding and structure to your context.

Use this template

We never train a model on your content.

Format

Web page

Length

1 scrolling page

Sections

9 sections

Exports

Shareable link

Time saved

≈ 3h30 per proposal

Hosted in the EU. No model training on your data.

What's inside

The nine sections a client compares

Clients rarely read one SEO proposal alone. They put three side by side and check the same points in each. This template answers them in that order.

Current baseline

Traffic, top-10 rankings, indexing issues and AI search visibility, measured before you start. Without a baseline, no result you report later can be checked.

Goals and KPIs

Three to five targets tied to the client's business, such as bookings or qualified leads, not only rankings. Each one says how it is measured.

Strategy and priorities

What you fix first and why, based on the audit. Technical, content and local work ranked by expected impact, not listed as a menu.

Monthly scope

What one month of the retainer buys, in countable units: pages written, pages optimized, links earned, fixes shipped.

Out of scope

What the retainer does not cover, such as paid ads, a site rebuild or review management. It prevents the scope argument in month three.

Timeline and ramp

Month by month for the first six months, with the point where results usually start to show. It sets expectations before the client asks.

Reporting

The monthly report, the dashboard the client can open, and the review call. The same metrics as the baseline, so progress is visible.

Pricing and term

Setup fee, monthly retainer, minimum term and notice period in one table, so the total cost is clear before anyone reads the terms.

Terms

No guaranteed rankings, who owns the content and the accounts, the access you need, and how either side ends the contract.

How it works

From this template to client-ready

Start from the template

Click “Use this template”. You start from a real example, with its structure, its method and its design.

Add your context

Nothing to prepare. Cobl asks you the right questions and pulls your company knowledge: your CRM, your tools, your past work and your branding.

Get the best of both

Cobl assembles the two. The rigour of the template, with your content and your branding. So, what comes out is client-ready.

Why this template

Written to be compared, not just read

Many SEO proposals spend pages explaining what SEO is. The client already knows. They want to know what they get, when, and for how much.

It starts from their numbers

The baseline comes first: the client's traffic, rankings and gaps, measured. It shows you did the work before the sale, and every KPI after it builds on it.

Scope in units, not adjectives

Pages, links and fixes per month replace phrases like "comprehensive optimization". When three proposals sit side by side, countable deliverables are what can be compared.

AI search has its own line

Clients now ask whether they show up in ChatGPT, Perplexity and Google AI Overviews. The template tracks AI search visibility in the baseline and in the monthly report.

FAQ

Questions about this template

Is the SEO proposal template free?

Yes. Download it as it is, in A4 format, without an account. You only create one when you want Cobl to rewrite it with your own content, your branding and your client results.

What should an SEO proposal include?

A measured baseline, three to five KPIs tied to the client's business, the strategy and its priorities, the monthly scope in countable units, what is out of scope, a six-month timeline, the reporting cadence, pricing with the minimum term, and terms that rule out guaranteed rankings. The baseline and the monthly scope are the two sections that make one proposal comparable with another.

How do clients compare SEO proposals?

Side by side, on the same few points: what each agency found about their site, what one month of work actually includes, how results will be reported, and the total cost over the minimum term. A proposal that states these in numbers is easier to choose than one that describes SEO in general terms.

Can I use my own branding?

That is the point. Give Cobl your website and it reads your colours, your typography and your tone, then applies them to every page. Upload a past document and it locks onto your real design system.

Can I change the sections?

Yes. Add, remove or reorder anything. A template is a starting structure, not a locked form. Cobl remembers what you changed and applies it to the next document of the same type.

SEO proposal template

The nine sections a client compares

From this template to client-ready

Written to be compared, not just read

Questions about this template

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