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The B2B sales and proposal glossary

Every deal runs on its own vocabulary. This glossary defines the terms behind RFPs, proposals, and modern sales workflows, in plain language, for the teams who live them.

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Payment terms

Payment terms are the conditions under which a seller expects to be paid, covering when payment is due, accepted methods, deposits, and any late fees or early-payment discounts. They shape cash flow for both sides and are negotiated as part of the deal.

Why it matters in B2B sales

Payment terms are an underrated deal lever. Flexible terms can win price-sensitive buyers, while stricter terms protect the seller's cash, so they are part of the negotiation, not an afterthought.

Getting them agreed and documented early prevents the awkward, deal-slowing surprises that happen when terms first appear on an invoice. Net 30 is the most common example, but the right terms depend on deal size, risk, and each side's cash position, which is why they deserve deliberate thought rather than a default.

Common types of payment terms

Payment terms take several familiar forms: net terms like Net 15, Net 30, or Net 60 (full payment due in that many days); due on receipt (immediate); milestone or progress payments tied to delivery stages; upfront deposits (for example, 50% on signature); and early-payment discounts like "2/10 Net 30." Larger or riskier engagements often combine them, a deposit plus milestone payments, to balance the seller's cash needs against the buyer's.

How payment terms affect cash flow

Terms are effectively short-term financing. Every day between delivery and payment is a day the seller funds the work, so generous terms are a real cost, and tighter terms or deposits are a real benefit. This is why finance cares as much about the terms as sales cares about the price; a big deal on Net 90 can strain a business more than a smaller one paid upfront.

A concrete example

For a large engagement a vendor proposes 50% on signature and the balance Net 30 after delivery. The structure de-risks the vendor's cash while giving the buyer a normal window to pay the remainder, and both sides sign knowing exactly what is owed and when.

How it shows up in a modern proposal workflow

Terms need to read the same in every document, quote, proposal, contract, invoice. Cobl carries agreed payment terms consistently from the sales proposal into the contract and purchase order, so there is one version of what was agreed.

That single source removes a frequent late-deal snag, terms that quietly differ between the proposal and the invoice, and keeps collection clean because the buyer is never surprised by what they signed.

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