Why Change, Why Now, Why You

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Three Whys

Why change, why now and why you, for each deal.

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Why change, why now, why you

<!doctype html><html><head><meta charset="utf-8"><link href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&display=swap" rel="stylesheet"><style>html,body{margin:0;height:100%;overflow:hidden;background:transparent;font-family:Inter,system-ui,sans-serif;-webkit-font-smoothing:antialiased;color:#181818}.c{position:absolute;inset:0;display:flex;align-items:center;justify-content:center}.serif{font-family:'STK Bureau Serif Variable Complete',Georgia,'Times New Roman',serif}.mono{font-family:ui-monospace,'SF Mono',Menlo,monospace}.pg{background:#fff;width:270px;box-sizing:border-box;padding:26px 30px 28px;box-shadow:0 6px 20px -6px rgba(23,23,23,.10);border-radius:4px}.k{font-size:8.5px;letter-spacing:.12em;color:#767473;text-transform:uppercase;border-bottom:1px solid #181818;padding-bottom:6px;display:flex;justify-content:space-between}.n{font-size:44px;line-height:1;margin-top:20px}.s{font-size:11.5px;color:#545352;margin-top:10px}.s b{color:#181818;font-weight:600}.n{animation:wr 5s ease-out infinite}@keyframes wr{0%,18%{clip-path:inset(0 0 100% 0)}40%,92%{clip-path:inset(0 0 0 0);opacity:1}100%{clip-path:inset(0 0 0 0);opacity:0}}@media (prefers-reduced-motion:reduce){*,*:after{animation:none!important}}</style></head><body><div class="c"><div class="pg"><div class="k"><span>Why change</span><span>Helix</span></div><div class="n serif">€1.2M</div><div class="s">a year lost to <b>manual planning</b></div></div></div></body></html>

Why change

The cost of the current situation, in the client's terms.

<!doctype html><html><head><meta charset="utf-8"><link href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&display=swap" rel="stylesheet"><style>html,body{margin:0;height:100%;overflow:hidden;background:transparent;font-family:Inter,system-ui,sans-serif;-webkit-font-smoothing:antialiased;color:#181818}.c{position:absolute;inset:0;display:flex;align-items:center;justify-content:center}.serif{font-family:'STK Bureau Serif Variable Complete',Georgia,'Times New Roman',serif}.mono{font-family:ui-monospace,'SF Mono',Menlo,monospace}.r{display:flex;align-items:center;gap:12px;background:rgba(23,23,23,.94);color:#fff;border-radius:14px;padding:16px 18px;box-shadow:0 14px 36px -8px rgba(0,0,0,.25)}.r .t{font-size:11.5px;color:rgba(255,255,255,.6);white-space:nowrap}.r .n{font-size:20px;margin-top:3px;white-space:nowrap}.p{background:#9eff78;color:#181818;border-radius:99px;padding:4px 10px;font-size:13px;font-weight:600;white-space:nowrap}.p{animation:pop 5s infinite}@keyframes pop{0%,24%{opacity:0;transform:scale(.6)}32%{opacity:1;transform:scale(1.08)}38%,92%{opacity:1;transform:scale(1)}100%{opacity:0;transform:scale(1)}}@media (prefers-reduced-motion:reduce){*,*:after{animation:none!important}}</style></head><body><div class="c"><div class="r"><div><div class="t">Helix · vendor contract</div><div class="n serif">Ends June 30</div></div><span class="p">90 days left</span></div></div></body></html>

Why now

The events and deadlines that make waiting expensive.

<!doctype html><html><head><meta charset="utf-8"><link href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&display=swap" rel="stylesheet"><style>html,body{margin:0;height:100%;overflow:hidden;background:transparent;font-family:Inter,system-ui,sans-serif;-webkit-font-smoothing:antialiased;color:#181818}.c{position:absolute;inset:0;display:flex;align-items:center;justify-content:center}.serif{font-family:'STK Bureau Serif Variable Complete',Georgia,'Times New Roman',serif}.mono{font-family:ui-monospace,'SF Mono',Menlo,monospace}.a{width:300px;box-sizing:border-box;background:#fff;border-radius:14px;padding:16px 20px;font-size:16px;line-height:1.5;box-shadow:0 6px 20px -6px rgba(23,23,23,.10)}.a .h{padding:0 4px;white-space:nowrap;background:linear-gradient(#9eff78,#9eff78) 0 0/100% 100% no-repeat;animation:hl 5s ease-in-out infinite}@keyframes hl{0%,18%{background-size:0% 100%}40%,92%{background-size:100% 100%}100%{background-size:0% 100%}}@media (prefers-reduced-motion:reduce){*,*:after{animation:none!important}}</style></head><body><div class="c"><div class="a serif">Why you: <span class="h">−38% planning time</span><br>at Région Atlantique.</div></div></body></html>

Why you

Your differentiation, backed by proof.